QualifyLoop
Warmly Alternatives After the HubSpot Deal (2026)
Warmly announced an agreement to be acquired by HubSpot. Existing contracts carry on for now, but it's a good moment to check whether you need the whole platform, especially if you run Salesforce.
Quick answer
If you only use Warmly for identification, RB2B, Leadfeeder and Snitcher cost far less. For identification plus an AI SDR, compare Breakout and Qualified. For an AI agent without person-level identification, look at Docket, or QualifyLoop for a free, company-level start. HubSpot-only teams may reasonably stay put.
What happened
On June 30, 2026, Warmly's CEO wrote that it had entered into an agreement to be acquired by HubSpot. The post says existing contracts, pricing, account teams and integrations are unchanged for now, and gives no timeline for changes. We couldn't confirm that the deal has closed, so ask Warmly directly.
Should you move?
- Stay if you're all-in on HubSpot. Closer integration could help you.
- Plan a fallback if you run Salesforce. The announcement doesn't address it specifically, so ask for a written commitment at renewal.
- Re-evaluate if you're paying for Inbound Chat or Autopilot but mostly using identification.
Compared
| Tool | Published entry price | Identifies | AI chat? | Booking? |
|---|---|---|---|---|
| Warmly | $10,000/yr; chat from $20,000/yr | People + companies | Yes | Not itemized on pricing page |
| RB2B | Free; person-level from $79/mo | Companies; people (US only) | No | No |
| Leadfeeder | Free Lite; from €79/mo | Companies | No | No |
| Snitcher | From $49/mo | Companies | No | No |
| Breakout | $500/mo; AI SDR from $2K/mo | People + companies | Yes | Yes |
| Qualified | ~$40K–$68K/yr reported | Companies | Yes | Yes |
| Docket | From $4K/mo, annual | Target accounts via Demandbase on Pro | Yes | Yes |
| QualifyLoop | $0; then $99/mo | Companies | Yes | Yes, one calendar |
What you'd lose by leaving
Person-level identification is the big one. Most alternatives here identify companies only. RB2B and Breakout do identify people, and RB2B limits that to US visitors. Person-level tools also carry heavier legal obligations; see our legal guide. If your motion relies on emailing named visitors, shortlist those two first.
Where QualifyLoop fits
QualifyLoop is company-level only, so it isn't a like-for-like replacement for Warmly's person-level data. It suits a team that values the conversation and meeting more than a list of names. Honest limits: it's early-stage, the agent asks fixed discovery questions and isn't trained on your product, it books on one Google Calendar per workspace, playbooks choose AI or your team rather than a named rep, and scores top out at warm without paid company data.
We make QualifyLoop, so weigh this accordingly. Prices come from each vendor's public pricing page, checked November 2026, unless marked as reported. We haven't run every tool hands-on, and vendors change prices often, so confirm before buying. Spot an error? Email hello@qualifyloop.com.
Frequently asked questions
Did HubSpot buy Warmly?
Warmly announced on June 30, 2026 that it had entered into an agreement to be acquired by HubSpot. Terms weren't disclosed, and we couldn't confirm the close date, so check with Warmly.
What is a cheaper alternative to Warmly?
For identification, RB2B has a free company-level plan and person-level from $79 a month, and Snitcher starts at $49 a month. For identification with AI chat, Breakout starts at $2K a month and QualifyLoop starts free, with company-level identification only.